Effective date: 27 August 2026 Last updated: 27 August 2026
1. Introduction
Lakeside Village (“Lakeside Village“, “we“, “us” or “our“) is committed to protecting your privacy and to processing your personal information lawfully, fairly and transparently. This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, who we share it with, and the rights you have in relation to your information.
We process personal information in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”) and other applicable South African law.
By using our website at https://lakesidelifestyle.co.za (the “Website“), submitting an enquiry, requesting information, or otherwise providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.
Responsible Party (as defined in POPIA):
- Legal name: Vida Developers trading as Lakeside Village
- Registration number: 2022/476435/07
- Physical address / address for service of legal documents: Lakeside Village, Silver Lakes Road Extension, Silver Lakes, Pretoria East
- Website: https://lakesidelifestyle.co.za
- Email: maudie@lakesidelifestyle.co.za
- Telephone: Maudie – +27 82 925 5285
2. Definitions
To help you understand this Policy, the following terms carry the meanings given to them in POPIA:
- Personal information – information relating to an identifiable, living natural person, and where applicable, an identifiable, existing juristic person (for example: name, contact details, identity number, financial information and health information).
- Special personal information – a category of personal information that includes, among other things, information about a person’s health or medical history, and which is subject to stricter processing conditions.
- Processing – any operation concerning personal information, including collecting, receiving, recording, storing, updating, using, disseminating or destroying it.
- Data subject – the person to whom the personal information relates (in most cases, you).
- Responsible party – the person or organisation that determines the purpose of and means for processing personal information (in this case, Lakeside Village).
- Operator – a person or organisation that processes personal information on behalf of the responsible party under a contract or mandate (for example, our service providers).
- Information Officer – the person responsible for ensuring our compliance with POPIA.
3. Scope of this Policy
This Policy applies to all personal information we collect and process, whether through our Website, our enquiry and contact forms, email, telephone, in person, or through any other interaction with us in connection with our lifestyle village, property offerings, healthcare and assisted-living services, and related activities.
4. The Personal Information We Collect
Depending on how you interact with us, we may collect and process the following categories of personal information:
Information you provide to us directly:
- Identifying information such as your name and surname.
- Contact information such as your email address, telephone number and postal or physical address.
- The content of enquiries, messages or correspondence you send us (for example, through our enquiry forms, the “Register Your Interest” form, or by email).
- Information relating to your property interests and preferences, such as the type of home you are interested in (independent home, independent apartment or assisted-living suite), budget indications and lifestyle requirements.
- Where you enquire about, or apply for, assisted living, frailcare or healthcare services, information relating to your health, care needs, mobility or medical requirements (special personal information – see clause 5 below).
- Financial or related information where you proceed towards acquiring a property or entering into an agreement with us (for example, information required for affordability, deposit, transfer or statutory compliance purposes).
- Information about family members, next of kin, or an authorised representative, where you choose to provide it.
Information we collect automatically when you use our Website:
- Technical information such as your IP address, browser type, device information, operating system and referring website.
- Usage information such as the pages you visit, the time and date of your visit, and how you navigate the Website.
- Information collected through cookies and similar technologies (see clause 10 below).
Information we may receive from third parties:
- Information from analytics and advertising providers.
- Information from referral sources, agents or partners where you have engaged with them in relation to Lakeside Village.
Where personal information is not collected directly from you, we take reasonably practicable steps to ensure you are aware of the source of that information, unless an exemption under POPIA applies.
5. Special Personal Information (Health and Care Information)
Because Lakeside Village offers assisted-living suites, frailcare and related healthcare services, we may need to collect special personal information relating to your health, medical history, care needs or mobility in order to assess suitability and to provide appropriate care and services.
We will only process this information:
- with your explicit consent; and/or
- where processing is necessary to protect your legitimate interests or those of a data subject who is unable to give consent; and/or
- where it is otherwise permitted under sections 26 and 27 of POPIA.
We treat health and care information with additional care and apply enhanced safeguards. You may withdraw your consent to the processing of this information at any time, although this may affect our ability to provide certain services to you.
6. Information Relating to Children and Assisted Persons
Our offering is directed at persons aged 50 and older. We do not knowingly collect personal information from children (persons under the age of 18) without the consent of a competent person (such as a parent or guardian), except as permitted under POPIA.
Where you provide us with personal information relating to another adult – for example, a spouse, family member or a person for whom you act as representative or under power of attorney – you confirm that you are authorised to share that information with us and to receive communications on their behalf.
7. Why We Collect and Use Your Personal Information (Purpose)
We collect and process your personal information for the following purposes:
- To respond to your enquiries and provide you with the information you request about Lakeside Village.
- To contact you (including having a property representative contact you) in relation to your enquiry or registered interest.
- To assess your property, lifestyle and care requirements and to recommend suitable options.
- To provide, administer and manage our properties, lifestyle offerings, healthcare and assisted-living services.
- To conclude and administer any agreement you enter into with us.
- To carry out our contractual, legal and regulatory obligations, including compliance with applicable property, healthcare, financial and data-protection legislation.
- For record-keeping, administration, quality assurance and internal reporting.
- To conduct market research, customer satisfaction analysis and to improve our Website, services and offerings.
- To send you marketing communications about Lakeside Village, where you have consented or where otherwise lawfully permitted (see clause 11 below).
- To protect our rights, property and interests, and to prevent, detect and investigate fraud or unlawful activity.
We will not process your personal information for a purpose that is incompatible with the purpose for which it was collected, unless we have your consent or are otherwise permitted to do so under POPIA.
8. Lawful Basis for Processing
We process your personal information on one or more of the following lawful bases:
- Consent – where you have given us your consent (for example, submitting an enquiry or opting in to marketing).
- Conclusion or performance of a contract – where processing is necessary to enter into or carry out an agreement with you.
- Legal obligation – where processing is required to comply with an obligation imposed on us by law.
- Legitimate interests – where processing is necessary to pursue our legitimate interests or those of a third party, in a manner that is balanced against your rights and interests.
- Protection of your interests – where processing protects a legitimate interest of yours.
9. Whether Providing Information Is Voluntary or Mandatory
In most cases, providing your personal information is voluntary. However, if you choose not to provide certain information, we may be unable to respond to your enquiry, provide you with information, assess your requirements, provide our services, or conclude an agreement with you. Where the provision of specific information is required by law or is necessary to enter into a contract, we will indicate this to you where reasonably practicable.
10. Cookies and Similar Technologies
Our Website uses cookies and similar tracking technologies (including tools such as Google Tag Manager and Google Analytics) to help the Website function properly, to understand how visitors use the Website, and to improve your experience.
Cookies are small text files placed on your device when you visit a website. We may use:
- Strictly necessary cookies – required for the Website to function.
- Analytics and performance cookies – to understand how visitors interact with the Website so that we can improve it.
- Functional cookies – to remember your preferences.
- Marketing cookies – to measure the effectiveness of, and where applicable deliver, relevant advertising.
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Website. Some of these tools are operated by third parties who process the information collected in accordance with their own privacy policies.
11. Direct Marketing
We may send you marketing communications about Lakeside Village, including information about our properties, events, showhouse openings, healthcare offerings and related news.
In line with POPIA:
- We will only send you electronic direct marketing (such as email, SMS or WhatsApp) where you have opted in and given your consent, or where you are an existing customer and the communication relates to similar offerings, as permitted by law.
- Every electronic marketing communication will give you a simple, free way to opt out or unsubscribe.
- You may withdraw your consent to receive marketing communications at any time by contacting us using the details in clause 19, or by using the opt-out mechanism provided in the communication.
Opting out of marketing will not affect our processing of your personal information for other lawful purposes (such as responding to an enquiry or administering an agreement).
12. Who We Share Your Personal Information With
We do not sell your personal information. We may share your personal information with the following categories of recipients, only to the extent necessary and subject to appropriate safeguards:
- Our team and professional service providers – including our internal team, healthcare and hospitality professionals, and the professional team involved in providing services at Lakeside Village.
- Operators (service providers) who process personal information on our behalf, such as:
- our customer relationship management (“CRM”) and enquiry-form provider (LeadConnector / HighLevel), which processes enquiries submitted through our Website;
- our website hosting, IT and technical support providers;
- analytics and marketing providers (such as Google);
- virtual-tour and media providers (such as Matterport).
- Professional advisors such as attorneys, conveyancers, auditors and consultants, where necessary.
- Regulatory, statutory and law-enforcement bodies, where we are legally required or permitted to disclose information.
- Third parties in connection with a business transaction, such as a sale, restructuring or transfer of our business or assets.
Where we engage operators to process personal information on our behalf, we require them to process that information only on our instructions, to keep it confidential, and to implement appropriate security measures in line with POPIA.
13. Cross-Border (International) Transfers
Some of our service providers and operators are located outside South Africa, or store or process information on servers located outside South Africa (for example, certain CRM, analytics, hosting and media providers). This means your personal information may be transferred across international borders.
Where we transfer personal information outside South Africa, we do so in accordance with section 72 of POPIA – that is, only where:
- the recipient is subject to a law, binding corporate rules or a binding agreement that provides an adequate level of protection substantially similar to POPIA; or
- you have consented to the transfer; or
- the transfer is necessary for the performance or conclusion of a contract with you or in your interest; or
- the transfer is for your benefit and it is not reasonably practicable to obtain your consent.
14. How We Protect Your Personal Information
We take the security of your personal information seriously and implement appropriate, reasonable technical and organisational measures to safeguard it against loss, damage, unauthorised access, alteration, disclosure or destruction, as required by section 19 of POPIA. These measures may include access controls, secure storage, and confidentiality obligations on our personnel and service providers.
While we take reasonable steps to protect your information, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
15. Data Breaches
If we have reasonable grounds to believe that your personal information has been accessed or acquired by an unauthorised person, we will notify the Information Regulator and, where required, notify you as soon as reasonably possible after becoming aware of the breach, in accordance with section 22 of POPIA.
16. How Long We Keep Your Personal Information
We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, regulatory, accounting, contractual or reporting requirements. When we no longer need your personal information, we will delete, destroy or de-identify it in a secure manner, unless we are required or permitted by law to retain it.
17. Your Rights
Subject to POPIA and applicable law, you have the following rights in relation to your personal information:
- The right to be notified that your personal information is being collected, and if it has been accessed by an unauthorised person.
- The right of access – to request confirmation of whether we hold personal information about you, and to request a copy of that information (subject to the payment of a prescribed fee where applicable, and to us verifying your identity).
- The right to correction – to request that we correct or update personal information that is inaccurate, irrelevant, excessive, out of date, incomplete, misleading or unlawfully obtained.
- The right to deletion – to request that we delete or destroy personal information where we are no longer authorised to retain it.
- The right to object – to object, on reasonable grounds, to the processing of your personal information.
- The right to withdraw consent – where our processing is based on your consent, you may withdraw that consent at any time (this will not affect the lawfulness of processing carried out before withdrawal).
- The right not to be subject to a decision based solely on automated processing that has legal or similarly significant consequences for you.
- The right to complain – to submit a complaint to the Information Regulator (see clause 20).
How to exercise your rights: You may exercise any of these rights, free of charge, by contacting our Information Officer using the details in clause 18. You may make requests or objections in any reasonable manner, including by email. We may need to verify your identity before actioning your request, and we will respond within a reasonable time and in accordance with the timeframes required by POPIA.
We will not unfairly discriminate against you, or refuse to provide you with goods or services, because you have exercised your rights under POPIA.
18. Information Officer
Our Information Officer is responsible for ensuring our compliance with POPIA and for dealing with requests and queries relating to your personal information.
- Information Officer: Marlie
- Email: marlie@lakesidelifestyle.co.za
- Telephone: +27 83 551 7122
- Address: Lakeside Village, Silver Lakes Road Extension, Silver Lakes, Pretoria East
19. Contact Us
If you have any questions, requests or concerns about this Privacy Policy or the way we handle your personal information, please contact us:
- Email: marlie@lakesidelifestyle.co.za
- Telephone: Marlie – +27 83 551 7122
- Address: Lakeside Village, Silver Lakes Road Extension, Silver Lakes, Pretoria East
20. Complaints to the Information Regulator
If you are not satisfied with the way we have handled your personal information or responded to your request, you have the right to lodge a complaint with the Information Regulator of South Africa:
The Information Regulator (South Africa)
- Website: https://inforegulator.org.za
- POPIA complaints email: POPIAComplaints@inforegulator.org.za
- General enquiries email: enquiries@inforegulator.org.za
- Physical address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
- Postal address: P.O. Box 31533, Braamfontein, Johannesburg, 2017
Complaints may also be submitted through the Information Regulator’s eServices Portal at https://eservices.inforegulator.org.za.
21. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. The updated version will be posted on our Website with a revised “Last updated” date. We encourage you to review this Policy periodically. Your continued use of the Website after any changes constitutes your acceptance of the updated Policy.
This Privacy Policy is intended to comply with the Protection of Personal Information Act 4 of 2013 and applicable South African law. It is provided for general information and does not constitute legal advice.